Boycott This Business! In fact, 76% of consumers are willing to boycott a business if it advocates for values that contradict their own. Accordingly, a company’s biggest fear when facing a boycott is its toll on its reputation and possible long-term profitability loss. But on the contrary, the black spending power of 2020 can change your company’s ROI.
Use Black Dollars To Increase Your Business’ ROI
Many entrepreneurs and small business owners are being proactive by designing new marketing initiatives targeting diverse communities. Consider how the black spending power of 2020 can increase your profits.
This is not the time in the history of being misunderstood.
Black Dollars Matter. From 2000 to 2018, black people buying power rose 114%, compared with an 89% increase in white buying power. In the same way, black people buying power currently stands at over $1.3 trillion and is on the road to hit about $1.5 trillion by 2021. Furthermore, their collective buying power is nearly $2 trillion every 12 months. Is your business positioned to be embraced by the black community?
How Do Black People view your business? How much of the $1.5 trillion dollars will your business receive over the next 12 months?
Consequently, The Foster Jones Group, for more than 30 plus years, creates award-winning, engaging brand multi-cultural marketing strategies that help businesses establish product equity, which works to integrate their business culture with the black spending power of 2020 culture.
We’ve built a network of urban partners that reaches over 89% of the African Americans in the U.S. As a result; The Foster Jones Group is a trusted source in the African American community. From creating marketing approaches that inform, entertain, and inspires to delivering messages through our network of channels partners, we reach the black audience.
What’s your brand diversity strategy?
This is your time to win! Get a Free SEO Black Person Report to better understand the black spending power of 2020 marketing strategies. We will help you develop time tested and trusted outreach strategies that will position your business to better ROIs.