As a small business owner, your business depends on customers visiting your website. Therefore, you must take a second to ask yourself if you’re happy with the amount of business you’re receiving from your website.
Of course, if the answer is yes and your business is booming with work, you probably already had your website optimized or used other advertising means to drive traffic and revenue to your site. However, the fact you’re reading this article, you are most likely searching for answers or emarketing solutions to create more traffic and revenue for your website.
Now that we got that out of the way let’s address why search engine optimization, also known as SEO, is essential for your business’s survival in today’s marketplace. For starters, what business owner doesn’t want more business?
I mean, business is money, and almost every business owner I know wants to make more money. Moreover, SEO is an essential part of digital emarketing solutions for having your business earn money.
Moreover, I’m saying this is because the digital atmosphere is a prominent place to conduct business. Whatever your company sells or offers as a service, many others provide it more than likely. Some of your competitors have probably already had their web design optimized.
Furthermore, my point is that there are probably 100’s, if not, 1000’s websites ahead of you in the search engines.
As a result, a professional SEO can help rank your web design and bring EFFECTIVE traffic your way. For example, let’s say you’re selling candles, and you want your site to come up in Google when someone types in “candles.”
Now there is some competition going on to rank for that key term, but not much where you can get your piece complete. You’re competing with roughly 7 million other sites using that term. Now you’re probably saying to yourself 7 million! That’s a lot! It may sound like a lot, but it’s not that bad.
The term “candles” resulted in a search return a total of 2,580 times over the last 110 days. As a result of us using keyword software, we use a very accurate tool to find key terms to use.
Let’s say you rank #1 for that term, and you get everyone who searched for that term to click on your site. Now, assuming you get 10% of the total traffic to complete a sale, resulting in 258 in new sales.
Assuming a candle is 5 dollars and each person only purchased ONE candle. 5×258 = $1290 Not bad right? SEO will do the hard part for you. That’s getting people to your site. Now all you have to do is sit back, relax, and watch sales increase. The possibilities are endless!
This is how SEO works, and if your business is not using SEO as part of your daily business strategy, you’re making it very hard for your business to succeed.
Don’t wait for your competition to steal all your business. Start today assuring your business website is optimized and get found more frequently. SEO is a winning business strategy.